Comprehensive Brand Guide
In recent times I have learned the value of brand personas. They allow a business to refine and aim their marketing at groups who are most likely to become customers.
Twisted Oak is meant to resonate most amongst wealthy middle aged to senior individuals.
The logo was designed to be simple and elegant. The dark green adds a calm and sophisticated look.
Do's and don'ts are important for maintaining a healthy, consistant brand.
The typefaces used for Twisted Oak tie into the brand's elegance.
Print applications of the brand.
Practical applications of the brand.
A strong hero statement and button is essential to direct interested customers to company services.
The "Our Story" page is helpful for providing a "human touch" to the company.
An example of a multi-tier services page.
The combination of visual work graphics and customer feedback will provide a strong statement of professionalism in a single page.
The marketing video for Twisted Oak is geared to leave the customer feeling as though they will be looked after well.