Brand

Comprehensive Brand Guide

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Title page.

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In recent times I have learned the value of brand personas. They allow a business to refine and aim their marketing at groups who are most likely to become customers.

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Twisted Oak is meant to resonate most amongst wealthy middle aged to senior individuals.

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The logo was designed to be simple and elegant. The dark green adds a calm and sophisticated look.

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Alternate logos.

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Do's and don'ts are important for maintaining a healthy, consistant brand.

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The typefaces used for Twisted Oak tie into the brand's elegance.

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Colour scheme.

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Print applications of the brand.

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Practical applications of the brand.

Website Design

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A strong hero statement and button is essential to direct interested customers to company services.

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The "Our Story" page is helpful for providing a "human touch" to the company.

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An example of a multi-tier services page.

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The combination of visual work graphics and customer feedback will provide a strong statement of professionalism in a single page.

Promotional Video

The marketing video for Twisted Oak is geared to leave the customer feeling as though they will be looked after well.

Music: www.bensound.com